Social Media Marketing

1. Research and Analysis

Next, we conducted research to understand the café’s target audience. We looked at demographics like age, interests, and social media habits. We also analyzed competitors’ social media strategies to identify opportunities and gaps in the market.

2. Creating a Strategy

With the information gathered, we developed a social media strategy. This included:

• Platform Selection: Choosing the right social media platforms where the target audience is most active. For Brewed Awakening, this meant focusing on Instagram and Facebook.
• Content Plan: Outlining the types of content to post, such as photos of food, customer testimonials, and behind-the-scenes videos.
• Posting Schedule: Creating a calendar for regular posts to keep the audience engaged.

3. Developing a Content Calendar

We developed a content calendar to ensure a consistent posting schedule. This included daily posts, weekly promotions, and monthly themes. For example, we planned to feature a “Coffee of the Week” post every Monday and a “Customer Spotlight” every Friday.

4. Scheduling Posts

Using social media management tools, we scheduled posts according to the content calendar. This allowed us to maintain a consistent presence without having to post manually each day.

5. Engaging with the Audience

We actively engaged with followers by responding to comments, messages, and reviews. We also interacted with local influencers and community groups to broaden the café’s reach.